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The eBay Formula to Success.

Thank you, for clicking through to read the eBay formula page.

I am assuming you have arrived here because you would like to make more money on UK eBay. Perhaps eventually, even sell full-time?

Well, the good news is that it can be achieved - and I'll prove it to you.

And I do mean on eBay.co.uk, not ebay.com !!!

So, what's the big secret?

Many people are trying to make money by selling on the internet. But they're forgetting the basics of business. To make money in sales, all you have to do is get your proposition in front of people and convince enough of them to buy from you.

The solution to achieving this is right in front of you! 

eBay already has millions of visitors per month, many of whom are looking to buy exactly what you have to sell. eBay provides the prospective customers, and you provide the products. And that's the big secret.

Here's the start of the proof -

In less than one year working part-time, Brian McGregor made over £200,000 in sales on UK eBay.

He joined eBay.co.uk in November 1999, and sold three card games, and then did nothing with eBay until May 2002.

From May 2002 to March 2003 he made over £200,000 in sales on ebay.co.uk !

He has successfully auctioned a wide variety of items, such as:

  • Widescreen TVs
  • Wedding dresses
  • DVD players
  • Garden ornaments
  • Jewellery
  • Designer goods
  • VCRs
  • Tools
  • Binoculars
  • Cars
  • Information products

Brian tried and tested many so called money-making schemes over the years. You name it, he bought into it - MLM, loan agency, trading stocks and shares, fruit machines, telecommunications, energy savings, Internet schemes etc etc. It was only in the last year that he found the solution - eBay.

In Brian's opinion, eBay is the greatest opportunity for ordinary people to make money from the Internet

And his own success has all been achieved on eBay.co.uk

Now, there are many eBooks and Reports on how to sell on eBay. Unfortunately, just about all of them are based upon eBay.com.

In the USA, eBay.com is MASSIVE. The traffic truly is awesome!

  • eBay.com has 10 million items on sale at any point in time
  • eBay.com gets 1.5 billion auction page views each month

Over here, eBay.co.uk is about one tenth of the size of eBay.com. We have around 1 million items on sale, and get 4 million visitors each month.

To make good money as a seller on UK eBay, what Brian realised is that you have to maximise your auction effectiveness.

And, you have to take account of the personality and psychology of UK bidders and buyers. We don't always respond to razzmatazz!

If you know what you're doing you can be tremendously successful on UK eBay.

So, he has taken all his experience and knowledge and created a formula which you can use to create successful auctions on eBay.co.uk time, after time.

It's all in his eBook, "The eBay Formula".

ebay formula
Price £9.95

"His eBook shows you exactly how he does it.
A part-time effort is truly all it takes to make money on eBay.co.uk"

To replicate Brian's success on UK eBay, all you have to do is follow "The eBay Formula".

It is the nearest thing yet to auctions-by-numbers.

I know that "The eBay Formula" will bring you more auction success. It is based on the principles that enabled Brian McGregor to make £200,000 eBay.co.uk sales in less than a year!


Why "The eBay Formula"?

Here are the facts:

There are hundreds of eBooks and Reports on how to make money on eBay. Only "The eBay Formula" concentrates on how to sell on UK eBay.

a On eBay.co.uk, your auction is in direct competition with around 1 million others. By using "The eBay Formula", you can ensure your auction items get viewed, get bids and get sold.

a You can use "The eBay Formula" for any item, regardless of size, value and popularity.

a "The eBay Formula" is based on Brian's own experience of eBay.co.uk, where he made £200,000 in sales in less than a year in his spare time.

a "The eBay Formula" is relevant no matter what size of eBay auction business you want. You can start small with a few auctions per week, and build it right up to a full-time income, if that is your objective.

In a moment I’m going to show you what "The eBay Formula" can do for you.

First, here are the 3 requirements for your success:

You Must:

- be willing to follow the advice given

- be prepared to put in a little time and effort in monitoring your auctions

- have an interest in developing an eBay auction business, however large or small.

That's it! If you meet the qualifications keep reading...

So, is it possible to create auctions that specifically appeal to UK eBay members, and can they stand out from the auctions of other sellers on eBay.co.uk?

The answer is a definite yes!

Brian's success is proof of the pudding. Here's some more evidence - not only has he made £200,000 in sales on UK eBay in less than a year, but he has over 1,000 positive feedbacks for his auction activity.

You can do the same.

What is "The eBay Formula"?

In essence, "The Bay Formula" is a short cut to creating successful auctions.

This is how Brain explains it.

"When you have something you wish to sell on eBay.co.uk, you really only have one objective. And that is to sell the item at a price which is acceptable to you.

That sounds very easy doesn't it?

The problem is that so many auctions on eBay.co.uk never attract a single bidder or buyer.

The poor seller has spent time creating the auction and, full of optimism, submits it to eBay and waits for the action to start!

They then find after several days that hardly anyone has even looked at their auction description page, never mind made a bid.

And this happens regularly.

Of course, you could find out what works by trial and error. But this would take you months of time, not a little bit of cash in real money and in lost opportunity costs - not to mention the disappointment of failed or under-performing auctions.

On the other hand, you could use "The eBay Formula" - written to assist you in making more money from your auctions on eBay.co.uk.

"The eBay Formula" shows you exactly how to create auctions that work on UK eBay.

How Does "The eBay Formula" Help?

Whenever you press the "Sell" tab on eBay.co.uk, you are faced with a sequence of 5 screens to complete.

The screens look deceptively simple to fill in. Naturally eBay wants it to appear to be easy - they get your listing fee whether or not you sell your item.

Unfortunately, so many people make basic errors at this stage.

And this means their auctions are doomed to fail from the start.

If you are a seller, let me emphasise these 5 screens are the most important on eBay. They are the only place where you have any influence over your auction - so your input here has to count!

Let me ask you - and be honest - when you're filling in the auction creation screens have you ever just keyed something in pretty quickly, without really thinking about it, so that you can move on to the next part of the form? I know I used to do that.

The problem is that the 5 screens raise a load of questions which have to be answered there and then. And the answers to these questions aren't always obvious.

Yet, the decisions you take on those questions, plus what you key-in is critical.

It actually determines whether you make a sale, or you waste your time and your listing fee.

Here are some of the questions the 5 screens require that you tackle:-

1. Which auction duration should I use? Surely 10 days is always better than 3 days?

2. How can I calculate the optimum auction duration?

3. What is the best day and time to start and/or end an auction?

4. How do I work out what the Starting Price should be?

5. What are the circumstances when I should start an auction at 1p?

6. When should I use a Reserve Price?

7. When should I not use a Reserve Price?

8. What should be in my auction title to ensure it is found in eBay searches?

9. I'm not a business, how can I take credit/debit card payments for my auctions?

10. How do I decide which is the best category for my auction?

11. Should I list in more than one category?

12. Is it worth using bold or highlight for my auction?

13. When should I use promotion options like Feature Plus! Or Home Page Featured?

14. Why does nobody look at my auction page?

15. Lots of people look at my auction page, but they don't bid or buy - why?

16. What do I have to offer in order to get people to buy from me?

17. When should I use a Buy it Now price?

18. What is a Dutch Auction? How can I take advantage of them?

19. How does eBay's search work, and can I take advantage of it?

20. Should I always use the full 45 characters available for my auction title?

21. What is the ideal length for my auction description?

22. Is it necessary to have pictures in my auction description?

23. I don't know HTML, how can I get pictures included?

24. Why is it good to encourage questions from bidders?

25. What is a page counter, and how can I make use of it?

26. Do I have to move to London to get London eBayers buying from me?

27. I don't have a digital camera, how else can I get pictures of my item?

28. What are the implications of selling internationally?

29. Can I change my auction once it has started?

Faced with questions such as these, it is no wonder that so many sellers adopt a "trial and error", "suck it and see" approach to their auctions. After all, it doesn't cost much to list an item, does it?

If you recognise this approach, please realise that there is another way.

A better way.


A way which will save you money, and make you money.


And that way is "The eBay Formula".


"The eBay Formula" tells you precisely what decisions to make. It answers all of the questions above - and many more.

It is based on auction success gained on UK eBay, not eBay.com.

It is the only definitive guide to creating winning auctions on eBay.co.uk

Do you need "The eBay Formula"?

Here's a test for you:

Are you succeeding with 50% and more of your auctions?

In other words, does one in two of your auctions end with you receiving the amount you wanted?

If this is the case, well done! You have found your own formula which works for you and your items.

If, however, 50% or more of your auctions are unsuccessful, you would be helped considerably by "The eBay Formula".

By following "The eBay Formula", you will create powerful and compelling auctions that specifically work on UK eBay."

Moneyback Guarantee

One of the reasons why Brian writes his own eBooks is that it enables him to offer a genuine moneyback guarantee. You have his word, if you don't LOVE "The eBay Formula", you will get your money back immediately.

There's no wish to fool anyone. "The eBay Formula" works and he proves it every day.

You're in Good Company

You can join the many people who have been helped into business by Brian McGregor's eBooks. Take a look at some of his feedback:-

"Excellent item, very useful and information promptly dispatched."
"Fantastic, great, brilliant, what more can I say!"
"Quick response, good information. Thanks."
"A1 in my Book - very cool."
"Very helpful and informative. Highly recommended."
"Excellent transaction - item available immediately via download. Useful information."
"Great product, worth the price."
"High Quality Products, Very High Quality Seller."
"What a great book ! Very informative. Recommended."
"Super fast transaction and great information."
"Details sent just as fast as promised. Some great information there."
"Good information, received quickly."
"Interesting stuff thank you."
"Good book very informative."
"Very informative. Recommended."
"Well worth reading, recommend anytime."
"Fast response and very useful. Thank you!"
"Very Good, useful information."
"A great host of information. 1st class."
"Excellent service, excellent product. Very informative."
"Excellent transaction. Good information."
"Fast transaction - very useful info."
"Quality info and fast delivery - recommended."
"Super fast response, quality info, thanks."
"Great value for money useful document."
"Good info Fast and Friendly seller can't wait to get started."
"Excellent service! At last some info I can actually use - thanks very much!"
"Very informative and very fast response. Recommended."
"Excellent service and manual, prompt delivery, highly recommended seller."
"Excellent information, fast and professional seller."
"Very interesting. Good value for money. Will deal again."
"Solid advice, well-written, super-fast delivery - thanks."
"Informative and well worth the low price--10/10."
"Lots of good info here! and great service as well Thanks Very Much."
"Information great, Excellent seller."
"10/10. Excellent Quality, V Good Value. Lots of Information Included, Thank You."
"Excellent, swift service and informative document. Well worth it."
"Great set of info would highly recommend * * * *"
"Very useful document fast response would deal again thanks++++++++"
"Friendly ,efficient seller. Sure-fire winner."
"Superfast friendly transaction. Information could prove very useful!"
"Very useful document and a fast response would highly recommend A++ Ebayer"
"Fastest transaction yet! All done electronically, superb info. AA++"
"Very quick reply, good information, recommended"
"Fast delivery and easy to use info... thanks!"
"Very informative, good ebayer, nice sale A++"

You now have a decision...

It’s fun to sell on eBay. I am also totally convinced it is the best internet opportunity available to people today.

In the UK, eBay is still in early stages and yet even now it is possible to make a full-time living from it.

Just imagine how exciting it would be to be positioned today as a major seller on eBay.co.uk, with all that growth to look forward to! Did you know that eBay gets 9,000 new members joining every single day?

Brian McGregor has achieved his objective. Now, with his help, you can too!

You can carry on having fun on eBay, making money on the side.

Or

You can make the decision that you want to grow this opportunity, make real money and maybe eventually become a full-time seller.

If this appeals to you, then "The eBay Formula" is a short cut to ensuring you spend your time doing the right things, and doing those things right!

Believe me, your dreams are achievable through the internet, and UK eBay can make it possible.

Here's my offer to you in summarised form .....

This is what you get if you buy from me today:-

1. 'The eBay Formula'
The 85 page eBook by Brian McGregor that is your key to making sale, after sale, after sale on eBay.co.uk

2. Moneyback guarantee
Brian's unconditional guarantee to refund you if you're not satisfied with "The eBay Formula".

3. Ongoing help and advice
You get all Brian McGregor's contact details with the eBook, and you are free to use them. It is enjoyable making a living from the internet, and Brian's objective is to help you succeed too.

Here's Brian's final message to you:

"I do hope you'll try 'The eBay Formula'. It shows you exactly how to make the most of the superb opportunity offered by eBay. And, with my moneyback guarantee, there really is no risk." 


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